Yahoo! Store Design & Development: Customer Reviews for your Yahoo Store
November 27th, 2009 | by admin |
The only search engine-friendly product reviews/product ratings solution for Yahoo! Stores According to a study by Guidance and Synovate, more than 60% of online shoppers are drawn to web sites that offer a dynamic customer experience and over 35% of those surveyed said they are more likely to return an online store that offers customer testimonials and and product reviews. Another study found that a large number of those who like customer reviews (customer reviews are also referred to as product reviews) are more likely to buy from sites that posts negative reviews as well, not just positive ones. The graph below is from an actual Yahoo Store. It shows a conversion rate change from 1.21% to 3.38% between items that don’t have customer reviews vs. those that do. How many times did you buy a book on Amazon and checked out what others wrote about it? Shouldn’t reading what the publisher says be enough? Why do we trust people we don’t know at all? According to all these studies, what it comes down to is people distrust companies but listen to one another. With customer reviews, you as a shopper can find out what others like you think about the product, and not what the publisher wants you to think. And, if you allow negative reviews to be posted as well, it increases the trust in your store. With our Customer Reviews feature for Yahoo! Stores, you can let your customers rate your Yahoo! store’s products and post reviews about them. Fully functional, self-maintaining (no need to receive the reviews and post them yourself to your store). Works seemlessly with any editor-based Yahoo! Store (requires php/mysql-enabled web hosting such as Yahoo! Merchant Solutions. If your store is legacy store or need outside hosting, check out www.micfo.com ). (See www.sportsunlimitedinc.com for an example.) Your store’s customers automatically receive an email a few days or weeks (configurable by you) after their purchase to remind them to leave feedback. When someone posts a product
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