What impact does server location have on rankings?

January 13th, 2010 | by admin |


Rob Lewicki from Toronto, Ontario asks:

“What impact does server location have on Google rankings?”

Duration : 0:1:32




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  1. 14 Responses to “What impact does server location have on rankings?”

  2. By ShaneSelby on Jan 13, 2010 | Reply

    Using google …
    Using google webmaster tools you can specify locations for sub domains, or folders for a domain, so you can have different ones for different countries if you want. There is a google video about geotargeting.

  3. By bjrodge on Jan 13, 2010 | Reply

    There should be …
    There should be meta tags to tell Google how to determine if this is in the searchers best interest. If someone is searching for something where shipping costs or physical pickup is an issue (for example), then this is a good thing. For online stores and marketers of e-courses (for example), who deliver there product/service ‘virtually’ this does not provide searchers with the best results. So in the case of digital delivery products/services, both parties, buyer and seller are penalized

  4. By Vassilevsky on Jan 13, 2010 | Reply

    It’s logical. If I …
    It’s logical. If I want to use a website, I would prefer using the one that is closest to me. The shoter is the cable from me to the server, the faster it works!

  5. By Afreekdusoet on Jan 13, 2010 | Reply

    This is terrible. …
    This is terrible. So don’t host outside your target audience’s country or risk negatively affecting the pagerank??

    I know the target audience can be set using the webmaster, but what if the target audience is a certain region, say europe or southern africa?

  6. By speleding on Jan 13, 2010 | Reply

    I run a site that …
    I run a site that is really not location constrained and useful to anyone who speaks English. Where should I put my server to get the best ranking? My guess US would be the largest English speaking area but I am very happy with the service I have now, outside the US (in the Netherlands). Is it worth the move?

  7. By andthenhesaid on Jan 13, 2010 | Reply

    All my sites are …
    All my sites are targeted at the UK because that’s where I am. My hosting is in Florida because a friend in DC recommended the company. It’s stayed there because they give fantastic service – problems solved in minutes of raising a support ticket. But this suggests I ought to move to UK hosting to maximise ranking. Doesn’t sound ideal to me.

  8. By simarprit on Jan 13, 2010 | Reply

    This is logical …
    This is logical Matt, but my concern is that it puts pressure for some sites which are based out of US but have very local content, which is being updated on the fly or gather UGC from specific geographies

  9. By LoonArg on Jan 13, 2010 | Reply

    I think that is …
    I think that is good, but you are not thinking about us, who live in countries without a good hosting service, and we need to host in USA some non-english content…
    But on the other hand, if you need to get visits from a country in special, and your hosting is not there, I dont personally recommend to change hosting, I do prefer to use Webmaster Tools from Google to enhance country oriented thing

  10. By devildavey on Jan 13, 2010 | Reply

    Maybe Google should …
    Maybe Google should return results relevant to the contents language? I.E en-gb for Britain, en-us for USA and fr for France and so on. Just a suggestion.

  11. By chempranav on Jan 13, 2010 | Reply

    my server is in US …
    my server is in US but my content is India oriented… :(
    my site is not listed in when I search for “India page only”

    can I find solution for this?
    thanks

  12. By tattoos01 on Jan 13, 2010 | Reply

    I have a site and …
    I have a site and have sub directories for each language.
    EG
    /.. (English)
    /ge/.. (Deutsch)
    /fr/.. (Français)
    /jp/.. (Japanese)

    I decided to go with a host in the US because of reputation and price, not because I wanted to target that particular Country.
    I’m unsure how much weight is given to the IP in the ranking, as my site gets 47.94% traffic from Japan, and 9.69% from the US.
    I guess more emphasis is placed on the language of the text rather than IP.

    Thanks for clearing this up
    Cheers.

  13. By alexmoba on Jan 13, 2010 | Reply

    I agree, I live in …
    I agree, I live in Costa Rica and my server is in the USA, however I blog in Spanish

  14. By Conceptskatemedia on Jan 13, 2010 | Reply

    really good point!
    really good point!

  15. By Winger4u on Jan 13, 2010 | Reply

    Clear answer but …
    Clear answer but please Google keep in mind there are people that are targeting for example Germany and have a server of blog etc. running in the United States or another country combination… Server location does not say a lot really.. :) Thanks for answer though…

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